The website strategy course
Get found, build trust, and convert online
Everything you need to diagnose, fix, and plan for website success
Buy the course £1997
Launching March 2026
6 hours of recorded video training. 24 guides, resources and tools.
Simple to follow. Jargon free. No technical knowledge required
Do people visit your website but don’t take action?
Learn how to shape your messaging, layout, and calls-to-action so visitors clearly know what to do next.
Does your website quietly feels “off” to visitors?
Learn how to diagnose what’s undermining trust – and make your website feel clear, confident, and polished.
Do you keep attracting the wrong enquiries?
Learn how to position your offer and content so the right people recognise themselves – and the wrong ones self-select out.
Do customers compare you to competitors, but choose them?
Learn how to communicate your value in a way that’s unmistakable — so people understand why you’re different (and worth it).
Frustrated that fixing one thing at a time never works?
Learn how to improve your website as a connected system – so changes actually add up to better results.
Developed by
Meet your guides
We’ve spent over 20 years working on service business websites — building them, reviewing them, fixing them and trying to understand why so many of them never quite deliver what the business actually needs.
That work has taken us from small, founder-led businesses right through to projects for organisations like Google and Oxford University. Different scale, very different budgets – but interestingly, the same problems show up again and again...
This course isn’t about redesigns, trends, or clever tricks. It’s about helping you see your website the way your customers do, to understand where strategy is breaking down, and fix the things that quietly cost you leads.
If you’ve ever felt your website should be doing more, this course will show you what’s not working — and give you the tools and confidence to change what matters most.
Buy the course £1997
Companies that come to us for website help
What's inside the course?
The digital course
6 hours of recorded video training. 24 guides, resources and tools.
Website Discovery Guidebook
A 53-page workbook to run your own workshop.
WebsiteIQ Audit Workbook
Spot and resolve issues at your own pace.
Plus!
Weekly Live Coaching
With the Honcho team, in our private community. 1 hour. Every week. 12 months access.
Your course curriculum...
Learn the same frameworks, systems and methodologies we use everyday.
Module 1
Messaging
Brand 101
Brand Positioning
Copywriting Fundamentals
Niching
Tone of Voice
Value
Pain & Motivation
Personality (AI vs Humans)
Module 2
Layout
Layout Fundamentals
Page Hierarchy, Structure and Flow
Mobile-first Thinking
Reducing Cognitive Load
Reducing Friction
CTA 101
Module 3
Trust
Trust Fundamentals
Trust Signals
Common Killers
Building Trust by Showing Proof
Trust across the Buying Journey
Module 4
Traffic
Traffic Strategies
SEO Fundamentals
Traffic Quality vs Volume
Traffic Intent
Evergreen Content
Using AI
Demand Creation vs Demand Capture
Preparing your website for traffic uplift
PPC Fundamentals
PPC Strategies
Module 5
Leads
‘Lead Magnets’ 101
Lead Generation Fundamentals
Guiding Visitors – From interest to enquiry
Designing the right next step
Turning Leads into Sales
Is WebsiteIQ for you?
This IS for you if...
You’re done guessing what actually makes a website ‘good’
You want your website to be an authentic expression of your business
You want more/better enquiries
You’re excited by the idea of outperforming competitors
This is NOT for you if...
You’re OK with an average website
You just want a “digital business card”
You think a website is just a box ticking exercise
You’re not interested in how your website can help your business thrive
Get WebsiteIQ today
Special pre-launch offer
£1997
Buy the course now
Why should you get Website IQ?
Transform your website and help grow your business.
You’ll get...
The digital course – Online and on-demand. Study on your terms.
Website Discovery Guidebook
WebsiteIQ Audit Workbook
Plus!
Weekly Live Coaching With the team at Honcho, in our private community. 1 hour. Every week. 12 months access.
Still got questions?
How long will it take?
Do I need to know how to code?
Will it work for my platform / CMS?
Will it work for my industry / service?
When are the Live Coaching Sessions?
When is it launching?
Do you actually know anything about websites?
The website strategy course
Get found, build trust, and convert online
Everything you need to diagnose, fix, and plan for website success
Buy the course £1997
Launching March 2026
6 hours of recorded video training. 24 guides, resources and tools.
Simple to follow. Jargon free. No technical knowledge required
Do people visit your website but don’t take action?
Learn how to shape your messaging, layout, and calls-to-action so visitors clearly know what to do next.
Does your website quietly feels “off” to visitors?
Learn how to diagnose what’s undermining trust – and make your website feel clear, confident, and polished.
Do you keep attracting the wrong enquiries?
Learn how to position your offer and content so the right people recognise themselves – and the wrong ones self-select out.
Do customers compare you to competitors, but choose them?
Learn how to communicate your value in a way that’s unmistakable — so people understand why you’re different (and worth it).
Frustrated that fixing one thing at a time never works?
Learn how to improve your website as a connected system – so changes actually add up to better results.
Developed by
Meet your guides
We’ve spent over 20 years working on service business websites — building them, reviewing them, fixing them and trying to understand why so many of them never quite deliver what the business actually needs.
That work has taken us from small, founder-led businesses right through to projects for organisations like Google and Oxford University. Different scale, very different budgets – but interestingly, the same problems show up again and again...
This course isn’t about redesigns, trends, or clever tricks. It’s about helping you see your website the way your customers do, to understand where strategy is breaking down, and fix the things that quietly cost you leads.
If you’ve ever felt your website should be doing more, this course will show you what’s not working — and give you the tools and confidence to change what matters most.
Buy the course £1997
Companies that come to us for website help
What's inside the course?
The digital course
6 hours of recorded video training. 24 guides, resources and tools.
Website Discovery Guidebook
A 53-page workbook to run your own workshop.
WebsiteIQ Audit Workbook
Spot and resolve issues at your own pace.
Plus!
Weekly Live Coaching
With the Honcho team, in our private community. 1 hour. Every week. 12 months access.
Your course curriculum...
Learn the same frameworks, systems and methodologies we use everyday.
Module 1
Messaging
Brand 101
Brand Positioning
Copywriting Fundamentals
Niching
Tone of Voice
Value
Pain & Motivation
Personality (AI vs Humans)
Module 2
Layout
Layout Fundamentals
Page Hierarchy, Structure and Flow
Mobile-first Thinking
Reducing Cognitive Load
Reducing Friction
CTA 101
Module 3
Trust
Trust Fundamentals
Trust Signals
Common Killers
Building Trust by Showing Proof
Trust across the Buying Journey
Module 4
Traffic
Traffic Strategies
SEO Fundamentals
Traffic Quality vs Volume
Traffic Intent
Evergreen Content
Using AI
Demand Creation vs Demand Capture
Preparing your website for traffic uplift
PPC Fundamentals
PPC Strategies
Module 5
Leads
‘Lead Magnets’ 101
Lead Generation Fundamentals
Guiding Visitors – From interest to enquiry
Designing the right next step
Turning Leads into Sales
Is WebsiteIQ for you?
This IS for you if...
You’re done guessing what actually makes a website ‘good’
You want your website to be an authentic expression of your business
You want more/better enquiries
You’re excited by the idea of outperforming competitors
This is NOT for you if...
You’re OK with an average website
You just want a “digital business card”
You think a website is just a box ticking exercise
You’re not interested in how your website can help your business thrive
Get WebsiteIQ today
Special pre-launch offer
£1997
Buy the course now
Why should you get Website IQ?
Transform your website and help grow your business.
You’ll get...
The digital course – Online and on-demand. Study on your terms.
Website Discovery Guidebook
WebsiteIQ Audit Workbook
Plus!
Weekly Live Coaching With the team at Honcho, in our private community. 1 hour. Every week. 12 months access.
Still got questions?
How long will it take?
Do I need to know how to code?
Will it work for my platform / CMS?
Will it work for my industry / service?
When are the Live Coaching Sessions?
When is it launching?
Do you actually know anything about websites?
The website strategy course
Get found, build trust, and convert online
Everything you need to diagnose, fix, and plan for website success
Buy the course £1997
Launching March 2026
6 hours of recorded video training. 24 guides, resources and tools.
Simple to follow. Jargon free. No technical knowledge required
Do people visit your website but don’t take action?
Learn how to shape your messaging, layout, and calls-to-action so visitors clearly know what to do next.
Does your website quietly feels “off” to visitors?
Learn how to diagnose what’s undermining trust – and make your website feel clear, confident, and polished.
Do you keep attracting the wrong enquiries?
Learn how to position your offer and content so the right people recognise themselves – and the wrong ones self-select out.
Do customers compare you to competitors, but choose them?
Learn how to communicate your value in a way that’s unmistakable — so people understand why you’re different (and worth it).
Frustrated that fixing one thing at a time never works?
Learn how to improve your website as a connected system – so changes actually add up to better results.
Developed by
Meet your guides
We’ve spent over 20 years working on service business websites — building them, reviewing them, fixing them and trying to understand why so many of them never quite deliver what the business actually needs.
That work has taken us from small, founder-led businesses right through to projects for organisations like Google and Oxford University. Different scale, very different budgets – but interestingly, the same problems show up again and again...
This course isn’t about redesigns, trends, or clever tricks. It’s about helping you see your website the way your customers do, to understand where strategy is breaking down, and fix the things that quietly cost you leads.
If you’ve ever felt your website should be doing more, this course will show you what’s not working — and give you the tools and confidence to change what matters most.
Buy the course £1997
Companies that come to us for website help
What's inside the course?
The digital course
6 hours of recorded video training. 24 guides, resources and tools.
Website Discovery Guidebook
A 53-page workbook to run your own workshop.
WebsiteIQ Audit Workbook
Spot and resolve issues at your own pace.
Plus!
Weekly Live Coaching
With the Honcho team, in our private community. 1 hour. Every week. 12 months access.
Your course curriculum...
Learn the same frameworks, systems and methodologies we use everyday.
Module 1
Messaging
Brand 101
Brand Positioning
Copywriting Fundamentals
Niching
Tone of Voice
Value
Pain & Motivation
Personality (AI vs Humans)
Module 2
Layout
Layout Fundamentals
Page Hierarchy, Structure and Flow
Mobile-first Thinking
Reducing Cognitive Load
Reducing Friction
CTA 101
Module 3
Trust
Trust Fundamentals
Trust Signals
Common Killers
Building Trust by Showing Proof
Trust across the Buying Journey
Module 4
Traffic
Traffic Strategies
SEO Fundamentals
Traffic Quality vs Volume
Traffic Intent
Evergreen Content
Using AI
Demand Creation vs Demand Capture
Preparing your website for traffic uplift
PPC Fundamentals
PPC Strategies
Module 5
Leads
‘Lead Magnets’ 101
Lead Generation Fundamentals
Guiding Visitors – From interest to enquiry
Designing the right next step
Turning Leads into Sales
Is WebsiteIQ for you?
This IS for you if...
You’re done guessing what actually makes a website ‘good’
You want your website to be an authentic expression of your business
You want more/better enquiries
You’re excited by the idea of outperforming competitors
This is NOT for you if...
You’re OK with an average website
You just want a “digital business card”
You think a website is just a box ticking exercise
You’re not interested in how your website can help your business thrive
Get WebsiteIQ today
Special pre-launch offer
£1997
Buy the course now
Why should you get Website IQ?
Transform your website and help grow your business.
You’ll get...
The digital course – Online and on-demand. Study on your terms.
Website Discovery Guidebook
WebsiteIQ Audit Workbook
Plus!
Weekly Live Coaching With the team at Honcho, in our private community. 1 hour. Every week. 12 months access.
Still got questions?
How long will it take?
Do I need to know how to code?
Will it work for my platform / CMS?
Will it work for my industry / service?
When are the Live Coaching Sessions?
When is it launching?
Do you actually know anything about websites?
The website strategy course
Get found, build trust, and convert online
Everything you need to diagnose, fix, and plan for website success
Buy the course £1997
Launching March 2026
6 hours of recorded video training. 24 guides, resources and tools.
Simple to follow. Jargon free. No technical knowledge required
Do people visit your website but don’t take action?
Learn how to shape your messaging, layout, and calls-to-action so visitors clearly know what to do next.
Does your website quietly feels “off” to visitors?
Learn how to diagnose what’s undermining trust – and make your website feel clear, confident, and polished.
Do you keep attracting the wrong enquiries?
Learn how to position your offer and content so the right people recognise themselves – and the wrong ones self-select out.
Do customers compare you to competitors, but choose them?
Learn how to communicate your value in a way that’s unmistakable — so people understand why you’re different (and worth it).
Frustrated that fixing one thing at a time never works?
Learn how to improve your website as a connected system – so changes actually add up to better results.
Developed by
Meet your guides
We’ve spent over 20 years working on service business websites — building them, reviewing them, fixing them and trying to understand why so many of them never quite deliver what the business actually needs.
That work has taken us from small, founder-led businesses right through to projects for organisations like Google and Oxford University. Different scale, very different budgets – but interestingly, the same problems show up again and again...
This course isn’t about redesigns, trends, or clever tricks. It’s about helping you see your website the way your customers do, to understand where strategy is breaking down, and fix the things that quietly cost you leads.
If you’ve ever felt your website should be doing more, this course will show you what’s not working — and give you the tools and confidence to change what matters most.
Buy the course £1997
Companies that come to us for website help
What's inside the course?
The digital course
6 hours of recorded video training. 24 guides, resources and tools.
Website Discovery Guidebook
A 53-page workbook to run your own workshop.
WebsiteIQ Audit Workbook
Spot and resolve issues at your own pace.
Plus!
Weekly Live Coaching
With the Honcho team, in our private community. 1 hour. Every week. 12 months access.
Your course curriculum...
Learn the same frameworks, systems and methodologies we use everyday.
Module 1
Messaging
Brand 101
Brand Positioning
Copywriting Fundamentals
Niching
Tone of Voice
Value
Pain & Motivation
Personality (AI vs Humans)
Module 2
Layout
Layout Fundamentals
Page Hierarchy, Structure and Flow
Mobile-first Thinking
Reducing Cognitive Load
Reducing Friction
CTA 101
Module 3
Trust
Trust Fundamentals
Trust Signals
Common Killers
Building Trust by Showing Proof
Trust across the Buying Journey
Module 4
Traffic
Traffic Strategies
SEO Fundamentals
Traffic Quality vs Volume
Traffic Intent
Evergreen Content
Using AI
Demand Creation vs Demand Capture
Preparing your website for traffic uplift
PPC Fundamentals
PPC Strategies
Module 5
Leads
‘Lead Magnets’ 101
Lead Generation Fundamentals
Guiding Visitors – From interest to enquiry
Designing the right next step
Turning Leads into Sales
Is WebsiteIQ for you?
This IS for you if...
You’re done guessing what actually makes a website ‘good’
You want your website to be an authentic expression of your business
You want more/better enquiries
You’re excited by the idea of outperforming competitors
This is NOT for you if...
You’re OK with an average website
You just want a “digital business card”
You think a website is just a box ticking exercise
You’re not interested in how your website can help your business thrive
Get WebsiteIQ today
Special pre-launch offer
£1997
Buy the course now
Why should you get Website IQ?
Transform your website and help grow your business.
You’ll get...
The digital course – Online and on-demand. Study on your terms.
Website Discovery Guidebook
WebsiteIQ Audit Workbook
Plus!
Weekly Live Coaching With the team at Honcho, in our private community. 1 hour. Every week. 12 months access.
Still got questions?
How long will it take?
Do I need to know how to code?
Will it work for my platform / CMS?
Will it work for my industry / service?
When are the Live Coaching Sessions?
When is it launching?
Do you actually know anything about websites?